Purposeful Business
Harnessing the power of business for good to build a sustainable and equitable future.

Why it matters
Business and capitalism have brought products and services to customers, increased living standards and driven economic development. But in pursuing these goals, some consequences for our planet have been ignored. This has led to a draining of Earth’s long-term natural – and human – resources.
What we do
We believe that the power of business can be redirected to reverse these trends. Businesses and investors can play a vital role in the search for solutions by harnessing their ingenuity.
We partner with those developing the methods to assess the impact that companies have on people and planet. We incentivise businesses to contribute to the solution.
We work with civic actors, financiers, and key regulators to hold businesses accountable to their commitments. By promoting ethical, values-driven finance – investment for profit and for purpose – we can channel more funds into solving the most pressing planetary and social issues of our time.
Where we work
We prioritise our work with partners in Europe, Asia and North America.